National Iced Tea Day
It’s kind of a big deal. Especially if you’re Pure Leaf Iced Tea. But there are so many popular flavors that fans can’t seem to agree about which ones to celebrate. So as the official Tea of Teas, we celebrated all the flavors at the same time by giving super fans a Tee they can all appreciate.
Introducing The Pure Leaf Iced Tees Collection - a set of tees and hoodies featuring clever one-liners to sum up the personality of each flavor. They come in 6 trendy flavor-colors with matching bike shorts.
The merch is sold on a separate Shopify website we created just for the collection.
We even created a personality quiz for shoppers to take so they can pick the flavor that suits them best.
Every IcedTee and Hoodie has an “insider” label to surprise and delight those in-the-know fans.
Each tee has Pure Leaf’s #NoIsBeautiful tagline sewn onto the tag.
Influencer Partnerships
![Ant-infeed image EDIT4[2] (1).jpg](https://images.squarespace-cdn.com/content/v1/5cab85a0ca525b5b6723b0d3/1630558004673-YLEX5FNYAL83U9JIF3F5/Ant-infeed+image+EDIT4%5B2%5D+%281%29.jpg)
Clara Jones | @nurseclara | 89.4k followers
Rag | @fits_by_rag | 57.5k followers
Les | @balancedles | 28.3k followers
Mallory | @mallorywiththeflowers, | 15.9k followers
Vicky Logan | @victoriouslogan | 126k followers
Sopha | @sopharush | 171k followers
Morgan Yates | @morgan.yates | 59.6k followers
Anthony Rush Jr. | @rushanthony | 17k followers
Julia Parzyck| @fitfatandallthat | 157k follower
SOCIAL
We created a pre-launch teaser on our social channels and then dropped the collection the next day.
For post-launch we compiled a personaliTEE guide to extend the personality quiz into Instagram.
