“Winter Wonderland”
Kroger Ocado Holiday Delivery
Floridians don’t see how the quality of grocery delivery items can be just as good as shopping in-person. But with refrigerated trucks that keep your groceries fresh even in Florida weather, we showed shoppers how Kroger can bring the cold & crisp holiday magic to your door.
Winter Wonderland :30 TVC WIP
SONG: “Christmas Vacation” by Mavis Staples
Open on a Kroji family sitting on the porch of their holiday decorated house on a sunny day.
A Kroger delivery truck pulls up. It reads: “Refrigerated Delivery.”
AVO: The season’s in the air with Kroger’s refrigerated trucks!
The family is curious and approaches the truck. The driver opens the truck and sparkles of cold air come out. The family gathers around to see frost flurries and sparkles around beautiful fresh groceries. The back of the truck reads: “Guaranteed Fresh.”
AVO: And it’s all guaranteed fresh!
The holiday’s best groceries stay cold and crisp on their way to your door.
The delivery guy gives the nosy neighbor a bag with ham in it and we see the cold air magic from groceries form to look like a Santa beard. He hands the neighbor kids bags and a table umbrella transforms into a tree. He gives a bag of oranges to dad, eggs to mom and apple crumble to the kid. They each appear to have Santa hats when they receive them. The pet cat feels left out so he takes off his Santa hat and places it on the cat.
Cut to our live action mosaic featuring shots of the Delivery Savings Pass and delivery scene with fresh.
AVO: And now you can get free delivery on all your fresh favorites with Kroger’s Delivery Savings Pass.
AVO: That’s more than just delivery, it’s Kroger over-delivery.
Cut to our end card of a Kroger Delivery truck pulling up with the driver wearing a Santa hat and frost reindeer pulling it in front.The truck reads:
“Shop Kroger.com”
AVO: Kroger. Fresh for everyone.
20s Radio broadcast with +10s Delivery Savings Pass Tag
Radio Script :20s
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