Kroger Delivery Savings Pass (DSP)

Kroger launched a new Delivery Savings Pass (DSP) to accompany their grocery delivery program in Florida and we cleverly re-purposed an initial Delivery Program launch TVC. The trick was to re-write two short scripts introducing the pass while utilizing existing footage and still making it feel, er…fresh (excuse the pun).

 
 

Digital Banners

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Role: Copywriter

Art Director: Wejdan Ba-Arma

Agency: DDB NY